What if the company that is adding to your bottom line is actually slowly taking business away from you? If you run a business that’s been carefully collecting customer data to help deliver more personalized shopping experiences, make people happy with your high level of service and win their loyalty, watch out. If you’re not careful, your customer data could slip right through your fingers — and into the hands of other businesses that deliver your products and services to consumers.

from Forbes – Tech http://ift.tt/1MpCE13
via IFTTT