LinkedIn wants to be the place users discover emerging movers and shakers in business, and it’s branching into a new type of content for the task: original lists.

On Tuesday, the Mountain View, Calif.-based professional social network announced it is rolling out its first list, “Next Wave.” The list includes 10 individuals age 35 and under in 15 different industries, for a total of 150 professionals who are intended to represent the “next generation of business luminaries,” LinkedIn said. The list is part of a new content initiative by the network called “LinkedIn Lists,” which plans to feature a range of users or companies in a quarterly list derived in part from LinkedIn data. “Next Wave” highlights individuals in industries such as consumer and enterprise technology, healthcare, energy, finance, entertainment and retail and fashion.

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