Theoretically, in this world of big data, analytics and mobility, your employees and customers should be able to access the right information, at the right time, on their device of choice. I call this delivering right-time experiences. Other firms call it contextual services or moments. Yet, as we’ve acquired more data, we’ve moved farther, not closer to creating contextual services that deliver the right information at the point of need.

from Forbes – Tech http://ift.tt/1Q9X3FS
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