The fourth-generation Apple TV is expected to be announced later this month and there are credible reports about the features that will be packed into the set-top box. According to BuzzFeed managing editor John Paczkowski, the new Apple TV will have a universal search feature that will make finding content to stream very simple. 
How does the universal search feature work? After you type in the name of a TV show or movie, the Apple TV will show a number of programs where it can be watched like iTunes and Netflix. This makes it much easier than having to search the catalogs of multiple streaming providers at a time. After finding the result you want, then you can select the provider that you want to watch the content from. BuzzFeed’s sources are also reporting that you will be able to search for actors and directors.
Siri will play a major role in the universal search feature for the Apple TV. You will be able to search for the movies, TV shows, actors, directors, etc. using voice commands powered by Siri. The press invitation that Apple sent out for an announcement on September 9th hints at Siri being a major discussion point at the event. You will notice that the text in the press invitation below says “Hey Siri, give us a hint:”

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