As I wrote previously, “Humans as a Service” or HaaS, is looking to become one of the biggest cultural and economic phenomenon of our time. As the internet and e-commerce drove big change in the 90’s, HaaS is a major driver today. On-demand, many of us can get drivers from Uber and Lyft, a warehouse-full of goods from Amazon.com Prime Now, restaurant food from Favor, Uber Eats, and groceries from Burpy, Instacart,Google Express, or Amazon.com Prime Pantry. But what about home improvement or home fix-it services? IAC’s ( IAC/InterActiveCorp ) HomeAdvisor, who I wrote about previously as I introduced HaaS, is now jumping into the on-demand marketplace with home services by adding the ability to instantly book a contractor. IAC/InteractiveCorp HomeAdvisor led the charge for home improvement HaaS and I believe their new Instant Booking feature solidifies their lead.

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