Lately I’ve had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever–80% of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. But it turns out engagement is down over last year. Writer Erin Griffith of Fortune details these stats in her article “Brands are using social media more than ever, and users are ignoring them more than ever.” Last year, Instagram posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%. Consumers are developing what used to be called “banner blindness.”

from Forbes – Tech http://ift.tt/1Q2KZX2
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