Last week Facebook released a virtual assistant program called “M,” an A.I. program built into its Messenger app. Like Apple’s Siri, Google Now, Cortana and Amazon’s Echo, M is essentially a social simulation serving as a front for Internet searches. In a post announcing the service, Facebook’s David Marcus explained M was designed to go beyond communication, scheduling, and information retrieval to allow users to actually make purchases through the interface, anything from having gifts delivered to booking travel tickets.

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