By all accounts, Apple is gearing up to announce a new version of the Apple TV on September 9th. We’ve heard rumors about the next iteration of the Apple TV for years now, in many ways because it just seems like such an Appel-y  market segment. There are a whole lot of different options for a TV OS right now, some good, some bad, nothing utterly dominant and nothing that screams with the ease of use and sense of aesthetics that Apple brings to the table. Even so, any new device may face an uphill battle. The Apple TV will need to be a lot of things to succeed: intuitive, quick, effective and measurably different than the wealth of smart-TV options on the market right now. But it needs one thing above all else if it wants to disrupt things on the level Apple tends to shoot for: video games.

from Forbes – Tech http://ift.tt/1KXKadG
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