On Thursday, Disney took to Instagram to release a 12-second teaser for Star Wars: The Force Awakens. As has been widely reported (check out the analysis by Forbes’ Scott Mendelson), this allowed the studio to generate a ton of attention (as if a new Star Wars movie has an trouble getting attention), while releasing just a few seconds of new footage.

from Forbes – Tech http://ift.tt/1WX9klQ
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