Blame it on the Old Spice guy. Last year, EA sports decided to do something a little more extreme with its commercials for Madden 2015 by producing a sprawling, bizarre ode to “Madden Season” starring Dave Franco and Kevin Hart. For Madden 16 this year, they have gone much, much further. The new version is basically an absurdist action movie in five minutes, featuring Chirstopher Mintz-Plasse, Dave Franco, Rob Gronkowski, Julio Jones, and a Tyrannosaurus Rex. The full title is Madden NFL 16 — Madden: The Movie. Watch below:

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