The most successful cellphone maker in China, Xiaomi, has announced its long-anticipated arrival in Africa next month.The continent has been the fastest growing mobile region for the past five years, and saw Q1 smartphone sales surge to 47%. Known as “the Apple of China” Xiaomi have aggressively grown their market share in China, ousting the iPhone from top-spot by selling slickly-designed Android handsets made from quality components but selling its handsets cheaply by reducing hardware profit margins. Instead, Xiaomi makes money through its apps and games store. Formed only five years ago, the company’s meteoric rise in its home country made it number three in global smartphone sales last year, behind Samsung and Apple. Founder and CEO Lei Jun is, who unveiled expansion plans early this year for the equally fast-growing Indian market, is considered a rock-star entrepreneur in Asia.

from Forbes – Tech http://ift.tt/1U3IbsV
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