Call for a ride with your phone, enter a destination (if you’d like), and then get out of the car once you arrive.  These days, that’s all it takes to get from point A to point B with the rideshare app Uber.  The process is painless, easy and most importantly of all, frictionless.  And that’s exactly how Uber wants to keep it.

from Forbes – Tech http://ift.tt/1J43MyD
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