How South Korea’s AmorePacific Became One Of The World’s Most Innovative Companies

It all started from a kitchen eight decades ago. Yun Sok-Jeong, an ambitious mother of six, began producing camellia oil and creams as a hair treatment for stylish Korean women. Sourcing the best camellias from peddlers who would travel the Korean peninsula delivering goods, Yun would spend hours extracting the flowers’ oil and set up her first shop in the village of Gaesong, a city that is now a part of North Korea.

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