I will tell you a big secret. The command center is a PR ploy; a large waste of money that could be spent on actually doing something useful for the customer. However useless command centers are, today they are becoming increasingly popular. Many of today’s biggest brands have them, and they love to show them off. Like a newsroom for social media this is a place where employees can watch what people are saying about the brand. However, if you really think about the command center, you begin to realize how half-baked this idea actually is. Brands get millions of mentions, sometimes in one single day. How could a few people sit at the command center, cranking their head up to large screens and process hundreds of thousands of tweets, Facebook, Snapchat, Instagram messages and more?

from Forbes – Tech http://ift.tt/1hLit0r
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