The in-event experience is one of the most frequently discussed topics in the entertainment industry today. With word of mouth becoming an increasingly digital form of marketing – not to mention increased competition with on-demand services and live streaming – teams, performers, and venues are going out of their way to provide the best quality of service for fans in attendance.  Any hiccup, whether it be a rude concessionaire or a nightmarish traffic situation, can lead to a fan rarely, or never, returning for another event.

from Forbes – Tech http://ift.tt/1LbrZqf
via IFTTT