Customer experience truth-teller Augie Ray says customer experience is an attitude, not a process. Customer experience is, “sure we can do that for you!” It’s “I’m so sorry for your frustration, let’s fix it.” If this customer-minded company were a person, it would be the most knowledgeable people-pleaser you’ve ever met.

from Forbes – Tech http://ift.tt/1Jf9wZE
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