The very first time I heard about Amino was Tuesday, when I read an article about how all the geeks are adopting this set of mobile apps to chat about anime, games, and cosplay.
Let me state for the record that I am a geek interested in anime, games, and cosplay—and I’m still chatting about them on Twitter and Facebook with the rest of the Olds. Believe me, nothing makes you feel more out of touch than to realize that the teens who love your hobbies have already moved the conversation somewhere fresh.
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Still, the numbers don’t lie. Amino is a group of ultra-specific mobile communities on topics like K-Pop and Doctor Who, Harry Potter and Taylor Swift, and each mini app has hundreds of thousands of downloads, according to iTunes and the Google Play store. Users that do download the app stay a while: at Techstars Boston Demo Day 2014, the Boston-based company said users spend an average of 20 minutes on the app at a time.
I downloaded Anime Amino to see if a community with such a specific focus could be as big as its creators claim. Within seconds of publishing my first post, I had my first like and my first comment. Within minutes, my post had already been drowned in my deluge of a newsfeed.

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