Lost in the alphabet soup that is Google’s new  holding company is one of its many experiments in changing the business rules for network services while nudging the technology in a direction that ultimately benefits consumers. No, not Fiber, although it’s a fantastic broadband disruptor for those that can get it, but Project Fi, Google’s mobile service. After arriving with great fanfare this spring, Fi has slipped under the radar because of Google’s slow, by-invitation rollout, its very limited phone support (one!) and the fact Google hasn’t publicized the service like its more sexy Project X experiments like Glass, Loon and Self-Driving Cars. Indeed, the individual pieces that make Fi appealing aren’t unique, but collectively they are trendsetting and could herald welcome changes in how we all use and pay for phones and wireless service.

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