The auto-play video ads that users see when they check their news feed have been a big money-maker for Facebook. Now, the social network is bringing auto-play advertisements and several new features to apps in its mobile ad network, giving Facebook more ways to expand its influence in the digital advertising market.

The auto-play ads and new features will be available to publishers and developers on the “Audience Network” on Apple’s iOS and Android, the company said in a post on Tuesday. The move gives Facebook the chance to sell more video ads to marketers without upsetting Facebook users by putting more ads on its own apps.

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