If you Google “Google Alphabet” today, you get more than 41 million results. Google’s decision to reorganize itself as a conglomerate called Alphabet, separating its search and advertising business into one subsidiary with its own CEO, has generated a tsunami of coverage. Most of the stories say the same thing: The move increases transparency at the company, which is something that investors want, and it’s encouraging that Google co-founders, billionaires Larry Page and Sergey Brin will run the newly named parent company. Sundar Pichai, the well-liked Google executive who has been in charge of product and engineering at the Internet business, will be the CEO of the new subsidiary. All of the moves got cheers from Wall Street, which drove the stock up by 6% yesterday in after-hours trading. Shares declined this morning from nearly $671 to $658, but they’re still way up from $633 on Monday.

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