At first glance, newly shut down housecleaning startup Homejoy and long-beleaguered flash sale site Fab.com have pretty much nothing in common. Homejoy facilitated on-demand cleaning services through a platform that matched contracted cleaners to customers, a poster child of the recently buzzy “on-demand marketplace” model and part of the even buzzier sharing economy. Fab.com was a flash sales site that sold design-fueled knickknacks and cool modern furniture, and one of the superstars of the flash sales site bubble of just a few years ago.
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