The word “renaissance” is overused, which is why you won’t see it again in this story. But the meaning behind that word is quite accurate in describing what’s happening at Japan’s third-largest automaker. With global automotive sales of around 4.3 million units last year Honda is less than half the size of its primary rival, Toyota. But there’s more than one way to measure a company’s volume. For instance, Toyota doesn’t sell many motorcycles, but Honda sells quite a few (last year the number was just short of 18 million). Toyota also doesn’t sell a lot of non-automotive engines, but Honda makes and sells engines to power everything from three-row SUVs to small ATVs, lawnmowers, outboard marine engines, emergency generators and even jets and soil tillers. The company claims to have the most diverse product line of any company in the world, and they back it up with an impressive statistic as the world’s largest engine manufacturer. Last year the company sold 28 million engines, which is almost as many engines as cars sold by Toyota, Volkswagen and GM — combined.

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