Smartwatches have been described as many things over the past year or so – but to those who are so inclined, they represent the crossroads of three subjects that some people get extremely geeky about: watches, gadgets and marketing. I’m guilty as charged: a passionate collector of mechanical watches, a gadget freak and (you might have noticed) a marketing nerd. Since I bought an Apple Watch a few months ago, I’ve had no desire to wear my mechanical watches anymore. Formerly objects of great fascination, I now see them as useless pieces of jewelry, and I’m not a jewelry guy. Randy Brandoff, CEO of luxury watch membership company Eleven James, shares the three geekdoms, but is on the other side of the spectrum: he loves technology, but not necessarily on his wrist.  The next few years will decide whether smartwatches will replace mechanical watches as the standard – and with it, the paths of businesses large and small. Here’s a showdown between the two sides of the argument.

from Forbes – Tech http://ift.tt/1IuKXFR
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