Yesterday Apple made customer support history with its Beats By Dre support videos tweeted out natively in Twitter. With the purchase of Beats by Dre came the Twitter account @BeatsSupport. Post-Beats acquisition there is now a disconnect between the customer support you get from the Beats brand and the customer support you get from the Apple brand. Beats By Dre is very active in social media with a Twitter account, Facebook and even Snapchat. Apple HQ is now responsible for Beats By Dre customer support so you can assume that the AppleCare team was instrumental in creating the @BeatsSupport Twitter video strategy.

from Forbes – Tech http://ift.tt/1gjWvRK
via IFTTT