Windows 10 is out is nearly in the wild, and it’s already experiencing its first PR disaster. Microsoft’s new operating system features mandatory automatic updates, and Gordon Kelly reports that it’s causing trouble for people with NVIDIA graphics drivers — in some cases causing their PCs to stop working properly at all. It’s a problem for practical reasons, because PCs should work. But it’s also a problem for conceptual reasons. The concept of mandatory updates is understandably a bit troubling for people that don’t want to cede that additional level of control over their machines. This is Windows we’re talking about: Microsoft’s flagship product and the center of their business. But they had a little bit of a dress rehearsal for this when they first announced the Xbox One, and they would have been good to learn from those mistakes.

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