Advertising On Streaming Services Is Gradually Getting More Sophisticated

It’s all about data, data, data these days. Data is supposed to make every digital experience better by analyzing our every move and allowing platforms to service us content that better fits our needs, songs that we may like, and now advertisements that are better in line with what we’re looking to buy at that very moment, based on who we are and what we’re listening to.

from Forbes – Tech http://ift.tt/1IonOVl
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