How to Charge $1,000 for Absolutely Nothing
In early 2008, developer Armin Heinrich sat down at his desk to design an app for the newly released first generation iPhone. Ultimately, he settled on an idea that kept his input costs extremely low and his potential profits high: he’d develop an app that did absolutely nothing, for which the buyer would pay a disproportionately high price — the highest in the entire app store.

July 23, 2015 at 03:06PM
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