“My brain is melting, it’s slowly fading away,” YouTube celebrity Felix “PewDiePie” Kjellberg says toward the end of a recent video. “I can’t feel it, I can’t feel my brain, bros. I don’t know what’s happening anymore.” The video, which has been viewed almost 4 million times, sits atop the “Press” section of the website for Circa Infinity, a videogame made by recent NYU graduate Kenny Sun about navigating downward through a series of hypnotically concentric circles.

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