We’re just over halfway through the calendar year, and at Kelley Blue Book we’re tracking new vehicle sales up 4.4 percent through June. That’s good news for most automakers, though some are struggling to keep pace with the market’s growth. Hyundai, with sales up just 1.8 percent this year, is one of those brands. The automaker recently introduced its all-new midsize sedan (Sonata), and it continues to offer a desirable compact car (Elantra) and full-size car (Azera), along with its high value luxury cars (Genesis and Equus). The problem? The market doesn’t care about cars. It wants SUVs-SUVs-SUVs! And while Hyundai’s midsize Santa Fe crossover is up 5.3 percent this year, its compact Tucson is down 7 percent. That’s bad news given the compact SUV segment is one of the fastest growing, up 12.6 percent from January to June. In a perfect world Hyundai’s would launch an all-new 2016 Tucson to cash in on America’s insatiable SUV appetite. Oh wait, it just did…

from Forbes – Tech http://ift.tt/1GybFYn
via IFTTT