Landmark Entertainment Group recently announced plans to build a state of the art Virtual reality and Augmented reality experienced called L.I.V.E. (Landmark Interactive Virtual Experience) Centre, which is slated for launch in three years in China.  Landmark founder and CEO Tony Christopher is looking to pioneer the amusement park business by taking the emerging technology and exploring new, creative avenues in order to engage audiences. Christopher and his company have a proven track record with amusement park brands like Terminator 2: 3D, The Amazing Spider-Man 5D , and Kong-frontation, all three created for Universal Studios.  Now, Landmark plans to use virtual reality and augmented reality to explore new, innovative venues where the consumer can explore worlds without having to travel all over the globe.

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