When Exxon Wanted to Be the Next Apple


When Exxon Wanted to Be the Next Apple
In 1981, Apple’s leading competitor in the world of consumer (“novice”) computer users was IBM, but the market was about to experience a deluge of also-rans and other silent partners in PC history, including the multinational descendant of Standard Oil, Exxon.

April 26, 2015 at 12:34PM
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