The Benefits of Selling Software outside the Mac App Store
When you get swept along in the shininess of the App Store it’s easy to forget that you no longer know who your customers are. You don’t have any of their details, you can’t even respond to them when they leave a review on the App Store. The fact of the matter is they are really Apple’s customers, not yours.

January 3, 2015 at 12:20PM
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