While recent speculation about its demise was premature – if not just plain dumb – the fact remains that Twitter is facing a couple of challenges. One is its stock price, which is uneven, to put it kindly. The other is its gently eroding user base. Look, all social media sites see an ebb and flow in their user habits and demographics at various points, so rest assured that Twitter will weather this storm. But the reasons behind more than a few users abandoning their accounts – and fewer people starting accounts, according to current rates – do merit some consideration.

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