What makes a Twitter user prefer one celebrity to another? Quite often, the best liked celebrities on Twitter are the ones who Tweet personally, involve their fans in conversation, and don’t sound like a talking robot. While you can be sure that the celebrity is in fact themselves via the Twitter verify symbol, you can’t always tell if they are Tweeting for themselves or if they have a team of writers managing their profile. And really, who wants to read perfectly curated Tweets from the social media team of your favorite actress or singer or basketball player? You want the real stuff!

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