Google Profit Will Depend on Wringing More From Mobile Ads by CONOR DOUGHERTY


By CONOR DOUGHERTY

As mobile platforms take up an ever-greater share of internet traffic, Google is devoting more effort to nudging advertisers into paying more for mobile advertising.

Published: October 15, 2014 at 07:00PM

from NYT Technology http://www.nytimes.com/2014/10/16/technology/google-earnings-will-depend-on-wringing-more-from-mobile-advertisers.html
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