Android Wear ASUS ZenWatch unveiled at IFA

ASUS kicked things off at IFA today by announcing its first Android Wear device – the ASUS ZenWatch. Similar to other Android Wear smartwatches, the ASUS ZenWatch is equipped with a Qualcomm Snapdragfon 400 SoC, 512MB of RAM and 4GB of internal storage and features a 1.6-inch AMOLED display.

The ASUS ZenWatch is built with stainless steel and is paired with a tan leather strap and an ASUS-branded fastener. The ZenWatch isn’t as eye-catching as the Moto 360, but it does look a lot better than the first-gen devices released by Samsung and LG. ASUS has designed the ZenWatch to be splash proof, so be sure to take it off if you’re going for a swim.

The main features of the ASUS ZenWatch are tied to the Android Wear platform, but the company has also added in a few new tricks which enhance the watch’s functionality. The watch features a build-in phone finder, desktop presentation controls and can even silence your phone by placing your hand over the face of the watch. The ZenWatch can also act as a remove for your smartphone camera and can be customized with more than one hundred different watch faces.

The Asus ZenWatch will go on sale before Christmas and will sell for €199 in Europe, £199 in the UK, giving the watch a $260 price tag with a straight currency conversion.